50+ YEARS OF EXPERIENCE

STRONG NETWORK

INDUSTRY KNOWLEDGE

STRATEGIC PARTNERSHIPS

ABOUT GRAND CENTRAL MARKETING & NIL

Our dedicated marketing team works tirelessly to identify and secure partnerships with brands that engage with athletes and coaches on both national and regional levels, ensuring our clients are integrated into their strategies and plans. We build close personal relationships with all our clients to understand their unique needs and desires, and then we leverage our deep industry experience and extensive network of relationships to strike deals that set our clients up for long-term success.

Our expertise in the NIL arena sets us apart. We specialize in securing brand deals with top-tier companies and leveraging our deep social media expertise to maximize exposure and engagement. Our professional representation transcends standard contract negotiations, offering personalized strategies tailored to each client's unique growth and goals. We work closely with each of our clients to build a personal brand that will garner them far-reaching benefits by establishing a reputation for loyalty, service, and commitment to their team, fanbase, and local community.

Our Mission

Our approach is personalized—we take the time to understand our clients, their marketing objectives, and their individual interests. Through a detailed onboarding process, we gain insights into each client's brand, allowing us to identify and secure the most fitting partnerships that maximize their market value.

Our team not only excels in matching the right brands with the right athletes but also in executing successful partnerships. We build close relationships with our clients and their families, offering media training to prepare them for interviews and public relations opportunities. While we collaborate with leading brands, we also value the contributions of local and regional businesses in creating impactful partnerships. Recognizing the significance of social media, we assist our athletes in developing their unique voice and brand presence. Additionally, our media expertise ensures flawless execution of TV ads, radio spots, photo shoots, and more.

Our Team

Keith Gehm
Head of Business Development

As the Head of Business Development at Grand Central Sports Management, Keith leads the team responsible for identifying and securing business and sponsorship partnerships for Grand Central Sports clients. As a veteran sales executive, Keith has worked across multiple media and technology companies, including NY Daily News, LiveIntent, and Under Armour Connected Fitness, where he developed and secured brand partnerships at both the local and national levels. Prior to joining Grand Central Sports Management, Keith served as the Vice President of Sales at DanAds, a Swedish technology company whose client base includes MLB, Disney, Spotify, and Roku. Keith is a graduate of LaSalle University, where he played baseball under Coach Gene McDonnell. He currently resides in Morristown, NJ, with his wife Valerie and their four children: Grace, Eric, Lily, and Ever.

Anna Sapio
Digital Marketing Manager

Anna is a seasoned digital strategist with a wealth of experience in social media marketing, analytics, and content creation. With experience at prestigious organizations like Sports Illustrated, Jay-Z's Roc Nation, Ocean Drive Magazine, and the University of Miami, Anna has honed her skills in managing high-profile digital platforms. Notably, she led the University of Miami's social media efforts during their men's basketball team's Final Four run. Anna's expertise extends across various facets of social media, from developing strategic partnerships to driving impactful marketing campaigns, and ultimately driving success in the dynamic world of digital media.